Tips for a successful ecommerce website
We know of lots of ways to increase sales and improve the performance of ecommerce websites. Here are just five of our tips:
If you’ve got a Unique Selling Point (USP), shout about it.
What is it that makes your online shop different from all of the others? If there’s a special reason for customers to buy from you, such as exclusivity, free delivery or a special price point, make it prominent.
Make the buying experience as easy as possible.
How frustrating is it when you can’t find what you want? Make it easier for your customers by giving special thought to the ‘route’ to the right product. Some users prefer a structured navigation to browse through, others prefer the quick route, with a site search.
Give reasons for buyers to trust you
Would you buy from a company who can’t be contacted in the event of a problem? Many potential customers want to see a real address before they go ahead with buying. How easy are you to contact if your customer has a query? A phone number and email are the bare minimum. Make sure you state your returns policy clearly, and reassure your customers that all of their financial and personal data is safe.
Demonstrate how safe financial transactions with you are
Before entering credit card details, it’s sensible to check out if a site you’re using for the first time is bona fide. The transactions are handled by financial institutions who demand strict security criteria is met to prevent fraud. Display confirmation transactions on your site are safe prominently.
Use smart merchandising techniques
If you’ve ever bought anything from Amazon, you’ll have seen the words ‘customers who bought this also bought…’. Suggest associated products and accessories in the same way. Your users will appreciate the convenience and you will increase your sale.
Roodee Web Design are a website design company based in Chester, offering ecommerce web design services and online shop web design. Want an ecommerce web design quotation? Please contact us.
