There was something about a Twitter account that troubled us. 

Registered before we became involved, it had our clients name, company logo, and ‘Tweets’ such as ‘We’re expanding’. It looked official.

A little detective work confirmed our suspicions. Someone completely unconnected with the business had registered the account and now wanted to ‘explore it’s value’. After a couple of weeks careful negotiation, the account has been transferred. It didn’t cost a thing either.

If you or your business is being impersonated, if your trademark is being used, or someone is asking for payment, goods or services in return for a (free) Twitter account in your company name, don’t hand a penny over. Just head over to Twitters help pages.

The lesson to be learned: No matter how insignificant you perceive Twitter to be, register your Twitter account before someone else does. Always be in control of your brand online.

Need help with online marketing? Contact us.

Advice account, dispute, impersonation, trademark, Twitter