The temperature in Chester dropped to -9C

Extreme weather conditions this week brought Chester to a halt, with snow and sub-zero temperatures leading to traffic chaos and inevitable school closures.As the public turn to local radio for essential information we switched on the special ’school closure contingency facility’ on Chester’s Dee 106.3’s website.

The site (we designed but don’t host) was getting thousands of hits. Reading the numbers and spotting an issue out of our control we predicted massive problems on Thursday morning as the city woke up and needed information. So we worked through the night to build a new microsite that would cope with demand.

Next morning we braved an extreme -9C to drive in at 5am to be on site to help take calls from frantic head teachers and immediately update the school closure lists. We gave training in how to update it after 9am when the scramble for information for the day had passed. 

The result – tens of thousands children and parents had a day off and a major headache was avoided. We know radio well and we know Dee 106.3 will gain new listeners from this exercise, and they will strengthen bonds with existing listeners.

The cost? Nothing. We want our clients to look great and right now we enjoy strutting around telling everyone we once helped save Chester from chaos!

Roodee is a Web Design Company in Chester,UK.

Want to work with us? Call 01244 566286 or visit our website.