Yellow pages advertising isn’t enough for a business today. With Pay Per Click you can buy your way in.

 

Try running a search on a major search engine like Yahoo or Google for any product. When reviewing the results, you'll likely see a set of results labelled as ‘Sponsored Links’ or ‘Sponsor Results’. Some results may appear in the same format as the main search results on the page, while others are listed within colored text boxes along the side of the page. All of those results are paid advertisements from the sites listed within the ads.

 

The ads are ranked based on how much a business is willing to pay to advertise on each search phrase.

 

The ads are purchased through PPC advertising suppliers, and the two largest happen to be owned by Google and Yahoo. Google's program is called Adwords and displays results on Google, AOL, Ask, and a number of smaller search engines. Yahoo's program is run by an acquired company called Overture, and the results appear on Yahoo, MSN, AltaVista, and many other syndication partners.

 

If you would like to discuss Pay Per Click advertising and marketing and how it can benefit your website, please call us on 01244 566286 or request an online quote today.

 

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